Microsoft + Yahoo Does Not Equal Google

Will Microsoft and Yahoo catch up with Google by teaming up?  Rumors that the two will join forces once and for all to slay the dragon known as Google are running rampant, and today we may just know for sure.  What would the new search engine be called?  Yasoft?  Microhoo?
What’s the big deal?  Well, Microsoft [...]

Sequim and Port Angeles Small Business Marketing

In the past six months I’ve talked with hundreds of Sequim and Port Angeles business owners, and there is a clear consensus on the subject of marketing and advertising.  They are confused and frustrated.  They are frustrated because what used to work doesn’t work as well now.  Advertising budgets have shrunk as the economy [...]

Marketing 101: What’s in a Name?

Driving by the signs for businesses that line the streets of our small towns, I’ve always wondered what prompted people to choose that name. I’ll spend the next 6-blocks or half-mile coming up with options that would have been so much better. And it’s not just small businesses that make huge mistakes when naming their [...]

Government Defaults on Debts

The State of California has reached a financial boiling point.  Governor Schwarzenegger declared a state of financial emergency under the staggering state deficit of $24.3 billion.  State Controller John Chiang announced today he intends to send out 30,000 IOUs to state creditors.
Businesses in the private sector who will receive these IOUs for $53 million are [...]

An $8 Billion Ponzi Scheme: Another One?

Yes, there’s another major Ponzi scheme, and this one is alleged to be $8 billion.
On June 19, 2009, the Securities and Exchange Commission charged two accountants who produced bogus financial statements and an Antiguan regulator who took bribes to look the other way as Robert Allen Stanford conducted an alleged $8 billion Ponzi scheme.
The SEC [...]

Marketing 101: A Clever Slogan Can Come Back to Haunt You

Late last year I predicted that the “No Bridge No Problem” campaign launched to educate Olympic Peninsula residents about the Hood Canal Bridge Closure could create a problem for the region with regards to all important spring tourism in May and early June 2009.
I urged the North Olympic Visitor & Convention Bureau and the [...]

Sequim Online Newspaper: A Horse of a Different Color

Sequim & Port Angeles Online News
A Completely Different Model of News and Entertainment
Notice Who is at the Center of the Universe Here
Sequim and Port Angeles have a new online newspaper that has been taking off like a rocket, and some have asked how this online news site compares with other print newspapers or the online [...]

Reef Tanning Opens in Sequim

Reef Tanning opened recently in the Rock Plaza in Sequim at the corner of Sequim-Dungeness Way and The Old Olympic Highway.  Joe McLaughlin, the owner, is very enthusiastic about what Reef Tanning offers Sequim residents.
It’s clear after talking with Joe that tanning is not just about looking good with copper-toned skin.  Getting enough of the [...]

The Sauer Kraut Opens Friday April 24th in Sequim

The Sauer Kraut of Sequim announced that it’s doors will be open for business on Friday, April 24th.  The Sauer Kraut is located in the Rock Plaza at the corner of Sequim-Dungeness and The Old Olympic Highway.
The Sauer Kraut is a German Deli, Bakery, and Cafe.  The opening of their new business is full of [...]

Apple Strikes Microsoft with Funny Commercials

The ad war between Apple and Microsoft continues with Apple striking back with these four humorous commericals.

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