Sequim Isagenix Products and Business

Sequim Isagenix associates are on a mission to live healthy, lose tons of weight, and cleanse their bodies of toxic substances.  That is the primary mission, and Isagenix founder Dr. John Anderson has the credibility of one of the world’s foremost experts on nutrition and health.  He formulated nutritional products for over 600 companies during [...]

What is the Perfect Home Business?

If you could personally sit down and design the perfect business for yourself, what would it look like? What product or service would you sell? How would you promote it? How would your business meet your needs, including your gifts and talents, and your life long passions? How much money would [...]

How Important is the Internet to Businesses?

Is the Internet really important to your business?  Most business owners don’t think so, or so it would seem from their lackadaisical response to discussions about their business and the Internet.  Yet for most business owners there is the haunting voice that maybe, just maybe, the Internet is important to the future of my business.
There [...]

Wall St Journal Online Subscriptions Will Fail

If you’ve used Google News as a news aggregator and then clicked on a story of interest, you may have found yourself on a Wall Street Journal online story, but that quickly turns into an annoying experience.  The WSJ is subscription only for readers, so they have the tease paragraph and then the “To continue [...]

Sequim and Port Angeles Small Business Marketing

In the past six months I’ve talked with hundreds of Sequim and Port Angeles business owners, and there is a clear consensus on the subject of marketing and advertising.  They are confused and frustrated.  They are frustrated because what used to work doesn’t work as well now.  Advertising budgets have shrunk as the economy [...]

Marketing 101: What’s in a Name?

Driving by the signs for businesses that line the streets of our small towns, I’ve always wondered what prompted people to choose that name. I’ll spend the next 6-blocks or half-mile coming up with options that would have been so much better. And it’s not just small businesses that make huge mistakes when naming their [...]

Marketing 101: A Clever Slogan Can Come Back to Haunt You

Late last year I predicted that the “No Bridge No Problem” campaign launched to educate Olympic Peninsula residents about the Hood Canal Bridge Closure could create a problem for the region with regards to all important spring tourism in May and early June 2009.
I urged the North Olympic Visitor & Convention Bureau and the [...]

Sequim Online Newspaper: A Horse of a Different Color

Sequim & Port Angeles Online News
A Completely Different Model of News and Entertainment
Notice Who is at the Center of the Universe Here
Sequim and Port Angeles have a new online newspaper that has been taking off like a rocket, and some have asked how this online news site compares with other print newspapers or the online [...]

3 Keys to Marketing Your Sequim or P.A. Business

The Goal is To Make Real Money With Advertising
Sequim and Port Angeles business owners have a big challenge marketing their products or services in this rapidly changing business climate.  Most entrepreneurs are so busy managing the day-to-day activities of their business, putting out fires and responding to emergencies throughout the week, they have little time [...]

Port Angeles Business Directory

Are you a Port Angeles business owner?  If your customers can’t find you on the Internet in a Google search or a convenient and optimized local business directory, you could miss out on a lot of business.  In fact, it is very likely that you would miss out on a lot of business.
Sometimes it is [...]

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