Is the Internet really important to your business? Most business owners don’t think so, or so it would seem from their lackadaisical response to discussions about their business and the Internet. Yet for most business owners there is the haunting voice that maybe, just maybe, the Internet is important to the future of my business.
There [...]
If you’ve used Google News as a news aggregator and then clicked on a story of interest, you may have found yourself on a Wall Street Journal online story, but that quickly turns into an annoying experience. The WSJ is subscription only for readers, so they have the tease paragraph and then the “To continue [...]
August 24, 2009 | Posted in
Marketing and Sales |
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In the past six months I’ve talked with hundreds of Sequim and Port Angeles business owners, and there is a clear consensus on the subject of marketing and advertising. They are confused and frustrated. They are frustrated because what used to work doesn’t work as well now. Advertising budgets have shrunk as the economy [...]
Driving by the signs for businesses that line the streets of our small towns, I’ve always wondered what prompted people to choose that name. I’ll spend the next 6-blocks or half-mile coming up with options that would have been so much better. And it’s not just small businesses that make huge mistakes when naming their [...]
Late last year I predicted that the “No Bridge No Problem” campaign launched to educate Olympic Peninsula residents about the Hood Canal Bridge Closure could create a problem for the region with regards to all important spring tourism in May and early June 2009.
I urged the North Olympic Visitor & Convention Bureau and the [...]
Sequim & Port Angeles Online News
A Completely Different Model of News and Entertainment
Notice Who is at the Center of the Universe Here
Sequim and Port Angeles have a new online newspaper that has been taking off like a rocket, and some have asked how this online news site compares with other print newspapers or the online [...]
The Goal is To Make Real Money With Advertising
Sequim and Port Angeles business owners have a big challenge marketing their products or services in this rapidly changing business climate. Most entrepreneurs are so busy managing the day-to-day activities of their business, putting out fires and responding to emergencies throughout the week, they have little time [...]
Are you a Port Angeles business owner? If your customers can’t find you on the Internet in a Google search or a convenient and optimized local business directory, you could miss out on a lot of business. In fact, it is very likely that you would miss out on a lot of business.
Sometimes it is [...]
March 22, 2009 | Posted in
Marketing and Sales |
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Do you own a Sequim business? If your customers can’t find you on the Internet in a Google search or a convenient and optimized local business directory, you could miss out on a lot of business. In fact, it is very likely that you would miss out on a lot of business.
Sometimes it is the [...]
The Internet is growing so fast, the statistics are hard to keep up with. One thing that is clear is that old ways of doing business are giving up ground (or space) rapidly in favor of new and creative, cost effective, and powerful techniques on the Internet. Technology is riding an Internet tidal wave of [...]