Wall St Journal Online Subscriptions Will Fail


If you’ve used Google News as a news aggregator and then clicked on a story of interest, you may have found yourself on a Wall Street Journal online story, but that quickly turns into an annoying experience.  The WSJ is subscription only for readers, so they have the tease paragraph and then the “To continue reading, subscribe now.”  I don’t think so.  Want to finish the story without subscribing to the WSJ?  Millions already do this, so I’ll tell you what everyone is doing so you too can finish the story and leave the WSJ in a matter of seconds.

Simply take key words from the title of the WSJ story, type them in a Google search, and Voila! you have your choice of reading that story in a few dozen online newspapers that are absolutely free for readers.

Here’s an example.  This story turned up in the Google News aggregator, “Nokia Enters PC Market With Mini-Laptop Launch.”  When I clicked on it I got the story on the WSJ  and the annoying “To continue reading, subscribe now.”  [Since I wrote this article this morning, the WSJ has changed their link and updated their article on this, and . . . get ready for this.  They suddenly posted the full article.  Hmm.  Very interesting.]  When I typed the words “Nokie Enters PC  Market” into a Google search, I was able to chose from many stories on this exact subject and read all about it.  Just ignore the WSJ story in the results and click on one of the other free online news sites.

Or you can use a feature already in Google News, and that is to look beneath the news title where you’ll see that you can click directly on 313  other stories on this same subject, and these are free.  Watch this.  When I started this article, there were 254 other free articles to read, but as I edited it before publishing, there were already 313 other free articles.  That number will increase in the days ahead.

People expect free news online, because they get free online news every day on every subject.  The WSJ model is doomed to failure.  Sure enough readers are subscribing to help cover the WSJ’s losses for a time, but the WSJ is going to find out that readers are leaving the building.  Free is something consumers like, and online newspapers are not going to be able to charge for content.  Rupert Murdoch is simply wrong about that.

This online newspapers (SequimNews.net) not only makes content free for all readers, we also make classifieds free and a business directory free.  We have an advertising rate for businesses of $49 per month.  This is what consumers and small businesses want and need, and we give it to them.  The Internet is consumer-centric, and the large corporations no longer hold all the power.  Consumers like you do.

You must be logged in to post a comment Login

Photo Gallery

Log in | Copyright 2010 Chuck Marunde, J.D.